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Advert Creation

In a competitive marketplace, it’s important to react quickly with highly optimised and targeted ads covering all the major search engines. We’ve developed techniques which help us do just that, which leads to high volumes of sales for our clients.

Multiple Search Engines

In order to ensure high volumes we place adverts across all the major advertising platforms, including Google AdWords, Yahoo Panama, and MSN adCenter.

API Tools

An API (application programming interface) provides a way to automate changes on systems instead of doing it manually. We have the technology to use search engine APIs intensively (we make over 40 million calls per month!) so, when our clients release new products, we can cover the ad space within minutes.

Alerting Tools

We’re experts at working in industries that experience rapidly changing inventories, such as auctions, events and travel. Reacting first enables our adverts to generate the clicks and valuable search engine history necessary to give us the advantage when our competitors join us on the ad space.

Quality Score Maximisation

Each search engine uses a Quality Score (QS) algorithm to determine the position of your advert. Many factors are taken into consideration, including:

• Click through rate
• Landing page quality
• Ad copy
• Maximum bid
• Ad Group structure

Our analysts constantly run experimental campaigns aimed at reverse engineering the ever-evolving QS algorithms. This enables us to optimise our ads so that they achieve a higher position in the rankings, whilst paying less than our competitors.