Skip to content

Campaign Optimisation

We’ve invested thousands of development hours on building a suite of cutting edge optimisation tools. These enable us to manage millions of keywords with absolute efficiency, generating the maximum return from our advertising spend.

Keyword Level Analysis

Our media management platform allows us to view profit on a keyword level.
Our analysts set rules and target metrics, and bid optimally on millions of keywords in a huge range of languages, countries and industries.

Beyond the Keyword

We look beyond the keyword level. Our tools allow us to monitor the keyword metrics on an intra-day level, so we can set different strategies throughout the day and for different locations.

Alerting Tools

Our analysts use a range of advanced, financial-rules based alerting tools.
They are alerted instantly whenever there are fluctuations across key metrics, including click volume, cost per click, revenue, average position and more.

Ad Space Monitoring

The ad space constantly evolves each month, each week and even throughout the day. It is essential for us to assess the ad space, and where our adverts are placed. We have developed tools that report on our current ad positions across all the important keywords.