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Keyword Generation

The increase in popularity of Internet marketing has resulted in a rapid increase in advertising spend. The competition for top keywords has become extremely fierce, and prices are rising fast. Does targeting these high volume but expensive keywords make sense? That depends on your strategy, but we always recommend spending time focusing on the long tail.

The Long Tail

Smart advertisers are moving away from targeting mass-market keywords, and are instead looking at the millions of less expensive ones. There are so many of these keywords that, although they may have fewer searches on their own, they have a huge volume when they are combined. Key characteristics of these keywords are:

Keyword Generation Techniques

We’ve developed techniques to help our clients target the long tail and get a better return from their online investment. These include adopting an innovative linguistic approach, automated systems to manage industrial scales, and proprietary databases, all of which are managed by a highly specialised and performance-orientated team.

Data Analysis

Using data from industry databases, text mining agents, our proprietary data warehouse and from search engines themselves, we have a great head start in creating a new campaign quickly.