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Search Management

We understand that an affiliate model doesn’t always match our clients’ specific needs and challenges. This is why we also offer a more tailored approach.

Combining strategic advice, campaign management and the development of websites designed for paid search, we always keep your business needs in mind.

Assessment

We want to work closely with you to make sure that we have clear and defined goals. Tell us what you’ve tried so far, what worked and what didn’t, your targets, your budgets and your timeframes. We will then produce a proposal tailored for you and your business, including sales forecasts and commercials to suit your requirements.

We always focus on delivering results, not just managing online spend. Rather than simply spending, even when we manage your budget, we prefer to be incentivised to increase sales. Our unique approach to search management guarantees you a great return from your investment.

Tracking and Research

Our first task is to implement tracking on your site. This can take time, so we like to start work on this straight away.

We’ll work with your technical team to ensure that you have industry-leading tracking technology, so all sales are reported accurately.

We’ll then conduct thorough keyword research using advanced technology, and a lot
of brain power. After creating the ad copy and getting your approval, we’ll be ready
to go live.

Optimisation

We never rest on our laurels - we know that campaigns need to be continually optimised. Our media management platform sets rules and target metrics so that our analysts are always focused on meeting your targets.

Our tools ensure that we always know when there are fluctuations across key metrics such as click volume, cost per click, revenue, average position and more.

We also constantly monitor the ad space and make sure that you are covered on all your major terms.

Communication

Our customers decide how and when they need us to communicate on performance. Some of our customers require a dedicated account manager and meetings on a weekly basis, while others have requested only reports, with minimum time for meetings.

You will select the most appropriate approach, and our team will ensure that you have the exact information you need, when you need it.

Agency Discount

We spend so much on Google that we qualify for an agency discount. We’re not greedy though, we pass this on to you. Typically this will be over 5% but we can only offer this discount for 2008, so take advantage of it while you can!